In 2010 an existing RPR client, an established retail chain of over 180 furniture stores nationwide agreed to have its R.O.P. production programs evaluated. Always welcoming suggestions in how to improve processes and the associated costs, the company agreed to RPR’s suggestion offering faster turn times plus regional customization.

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RPR’s already established reputation with this client and its executives to provide solutions that improve efficiencies and produce time-savings allowed RPR to propose a better process for their R.O.P. production workflow programs. After conducting a thorough needs assessment evaluation, RPR offered a comprehensive strategy to best address the client’s needs and provide a true overall solution for tightening their budgets and timelines.

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RPR proposed the following:

First, implementing RPR’s custom Overflow Production Staffing solution, extending the client’s design staff.

Second, RPR applied its custom web-based Soft Proofing Approval process breaking the internal departments away from time-consuming hard proofing of their existing R.O.P. workflow.

Finally, RPR coordinated all of the client’s ads; trafficking to their newspaper vendors across the country through a very comprehensive and experienced quality control department.

These processes and systems developed by RPR cut the client’s production time by over 50% - saving the client over 25% in internal labor costs that were applied to other projects. These specific savings allowed the retail chain to aggressively target competitors in competing geographical areas with market-specific pricing and product offerings - thus increasing sales.

RPR’s innovative online soft proofing and approval server is an easy-to-use, powerful and flexible system that now handles most of the production-related proofing and approval processes.

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